Details

Autor(en) / Beteiligte

• García-Crespo, Ángel
• Ceballos, Manuel
• González-Carrasco, Israel
• Lado, Nora
• López-Cuadrado, José L.
• Brem, Alexander
• Viardot, Eric

Titel

Innovation in the Spanish Twittersphere: An Ontology and Stakeholders’ Salience Analysis

Ist Teil von

• Revolution of Innovation Management, 2016, p.97-128

Ort / Verlag

United Kingdom: Palgrave Macmillan UK

Erscheinungsjahr

2016

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Over the last few years social media has exploded across the Internet with people everywhere creating and sharing enormous quantities of information and media content. Tools and technologies for managing and analyzing the vast quantities of data exchanged over the Web have provided the means for analysis of this content. Big Data analysis can be used to support the management power of social media sites.