Details

Autor(en) / Beteiligte

• Cicha, Karina
• Rutecka, Paulina
• López, Eduardo Parra
• Santos, José Paulo Marques dos
• Moutinho, Luiz
• Reis, José Luís

Titel

Quality Factors for Agro-touristic Websites—An Exploratory Study

Ist Teil von

• Marketing and Smart Technologies, p.471-483

Ort / Verlag

Singapore: Springer Nature Singapore

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• In this paper, the authors analyzed 6 selected websites of Polish agritourism farms using the WebQual questionnaire to determine their quality factors. The conducted analysis involved remote study with users’ participation. The factors, which were taken under consideration during the analysis, focused on the functionality, usability, and aesthetics of the websites. The analysis was conducted according to WebQual method and used its questionnaire form. The main objective of the paper is to answer the question about the quality of the websites of agritourism farms in Poland.