Details

Autor(en) / Beteiligte

• Chen, YongPing

Titel

Research on the Marketing Management of the Logistics Enterprises with Information Technology

Ist Teil von

• Advances in Computer Science, Environment, Ecoinformatics, and Education, p.160-164

Ort / Verlag

Berlin, Heidelberg: Springer Berlin Heidelberg

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• With the prompt development of the economy and the society, the demand of logistics is increasing quickly. Modern logistics industry develops very quickly and has been playing important role in the construction of economy and society development. As the important content of the logistics industry, the logistics enterprises must emphasize on the marketing. Based on the analysis on the characteristics and the present situation about marketing of the logistics enterprises, the article brings up the countermeasures of the marketing management of the logistics enterprises for the purpose of contributing to the development of the logistics marketing and modern logistics industry.