Internet and Network Economics, p.1-12
Details
- Autor(en) / Beteiligte
- Titel
- Ad Exchanges: Research Issues
- Ist Teil von
- Internet and Network Economics, p.1-12
- Ort / Verlag
- Berlin, Heidelberg: Springer Berlin Heidelberg
- Link zum Volltext
- Quelle
- Alma/SFX Local Collection
- Beschreibungen/Notizen
- An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.
- Sprache
- Englisch
- Identifikatoren
- ISBN: 3642108407, 9783642108402ISSN: 0302-9743eISSN: 1611-3349DOI: 10.1007/978-3-642-10841-9_1Titel-ID: cdi_springer_books_10_1007_978_3_642_10841_9_1
- Format
- –
- Schlagworte
- Optimal Mechanism, Price Auction, Research Issue, Reserve Price, Spot Market