Details

Autor(en) / Beteiligte

• Zhuang, Weiling
• Obilo, Obinna
• Locander, David
• Moulard, Julie

Titel

Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect

Ist Teil von

• Marketing Dynamism & Sustainability: Things Change, Things Stay the Same, p.829-829

Ort / Verlag

Cham: Springer International Publishing

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Manipulation is the act of cleverly or deviously influencing someone or something. When individuals perceive a loss of control in a situation, they feel manipulated. Feeling in control is an invaluable state of mind for consumers in general. In fact, the psychology literature supports the notion that individuals derive more satisfaction from interpersonal interactions when they feel in control (Shutz, 1966).