Details

Autor(en) / Beteiligte

• Fort, Rodney
• Kang, Joon-Ho
• Lee, Young Hoon

Titel

KBO and International Sports League Comparisons

Ist Teil von

• The Sports Business in The Pacific Rim, p.175-193

Ort / Verlag

Cham: Springer International Publishing

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• We provide an overview of the economic and business evolution of professional baseball in Korea. We map out the state of Korean Baseball Organization (KBO) revenues, costs, profits, team values, and regulations in the player market, and the state of competitive balance compared to Major League Baseball (MLB). After that, we go ahead and speculate on the major issues facing KBO if it were to choose to move Korean baseball toward a different business model, profits rather than advertising subsidiaries.