Details

Autor(en) / Beteiligte

• Opresnik, Marc Oliver
• Meiselwitz, Gabriele

Titel

The Internet-of-Things and AI and Their Use for Marketers

Ist Teil von

• Social Computing and Social Media: Applications in Education and Commerce, p.308-316

Ort / Verlag

Cham: Springer International Publishing

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The current digital transformation, called Industry 4.0 and representing the fourth industrial revolution in manufacturing and industry, influences production of goods and services as well as value chains and business models. Automation, Big Data, AI (artificial intelligence) and IoT (Internet-of-Things) are technologies within Industry 4.0 that create so-called Smart Factories allowing the manufacturer to control the entire production from one platform. In the future, IoT will play a central role in every-day life and it will open new business and market opportunities as well as it will give market actors room for being active creators.