Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Collaboration Under the Microscope: A Cross-Case Analysis
Ist Teil von
How to Save the FMCG Industry, 2022, p.165-187
Ort / Verlag
Switzerland: Springer International Publishing AG
Erscheinungsjahr
2022
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
Leach digs deeper into the four case studies from his original research, to identify patterns across the cases, looking to understand their relationship to the theory and their broader implications/significance on practice. The comparative analysis offered here helps in answering questions such as to what extent is collaboration a joint activity between the retailer and supplier? How are KAM teams being used to build collaboration? What is the role of joint business plans (JBPs) in collaboration? How is power influencing collaboration? And what is the ability of suppliers to create and capture value in the collaboration?