Details

Autor(en) / Beteiligte

• Opresnik, Marc Oliver

Titel

Effective Online Advertising Strategy

Ist Teil von

• HCI International 2020 – Late Breaking Papers: Interaction, Knowledge and Social Media, p.418-424

Ort / Verlag

Cham: Springer International Publishing

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The Internet has changed the way people, organizations and institutions communicate. Accordingly, advertising planning is undergoing a dramatic change from traditional ATL communication tools such as newspapers and magazines to non-traditional BTL tools such as mobile and Internet marketing. Marketers can use online advertising to build their brands or to attract visitors to their Web sites. Online advertising can be described as advertising that appears while customers are surfing the Web, including banner and ticker ads, interstitials, skyscrapers, and other forms. An effective advertising strategy for online advertising aims at targeting the right advertisement message to the right person at the right time.