Details

Autor(en) / Beteiligte

• Betsch, Cornelia
• Wieler, Lothar H
• Habersaat, Katrine

Titel

Monitoring behavioural insights related to COVID-19

Ist Teil von

• The Lancet (British edition), 2020-04, Vol.395 (10232), p.1255-1256

Ort / Verlag

England: Elsevier Ltd

Erscheinungsjahr

2020

Quelle

ScienceDirect Pay Per View(PPV) Titles

Beschreibungen/Notizen

• Evidence shows that a perceived lack of consistency, competence, fairness, objectivity, empathy, or sincerity in crisis response in the public could lead to distrust and fear.1 Conversely, when the public perceives measures as having these characteristics, as well as being easily understood and communicated through trusted and accessible channels, and when the necessary services are available, people are able to make informed choices, protect themselves, and comply with recommended practices.2,3 Risk perceptions influence individual protective behaviours4 but paradoxically, how people perceive risk is not necessarily correlated with the actual risk. Journalists need timely knowledge about developing audience behaviour and habits to rapidly tailor information sharing and to develop narrative tools that encourage behaviour changes according to evidence from risk communication research. In sum, rapid data collection and sharing could support effective interaction between authorities, health workers, journalists, and the public to encourage appropriate behavioural change, to manage the crisis, and to protect the most important asset in a crisis: public trust.