Business Wire, 1990, p.1
1990
Volltextzugriff (PDF)
Details
- Autor(en) / Beteiligte
- Titel
- Lotus Development Names Harris Lancaster Director of Reseller Marketing; Woody Benson Becomes Director of OEM Sales and Marketing
- Ist Teil von
- Business Wire, 1990, p.1
- Ort / Verlag
- New York: Business Wire
- Erscheinungsjahr
- 1990
- Beschreibungen/Notizen
- Harris Lancaster has been named director of Reseller Marketing and Woody Benson director of Original Equipment Manufacturing (OEM) Sales and Marketing at Lotus Development Corp., the company announced Friday. Lancaster, most recently director of Reseller Sales, will be responsible for developing marketing programs to increase the sales of Lotus products through dealers and distributors. Dealers, such as Egghead and Corporate Software, sell directly to end users; distributors, such as Ingram Micro D and SoftSel, purchase Lotus products and then sell them to smaller resellers. (excerpt)
- Sprache
- Englisch
- Identifikatoren
- Titel-ID: cdi_proquest_wirefeeds_447081287
- Format
- –
- Schlagworte
- Benson, Woody, Career histories, Executive promotions, Lancaster, Harris, Market strategy, Marketing, New England, Resellers, Sales, Software houses