Details

Autor(en) / Beteiligte

• Business/Feature Editors

Titel

FEATURE/Board-Trac Study Reveals Hot Brands to Buy for Teens This Holiday Season

Ist Teil von

• Business Wire, 1998, p.1

Ort / Verlag

New York: Business Wire

Erscheinungsjahr

1998

Link zum Volltext

Beschreibungen/Notizen

• TRABUCO CANYON, Calif.--(BUSINESS WIRE FEATURES)--Nov. 24, 1998-- Anyone who doesn't have a clue about what's hip, what's cool and what's hot to buy for teens this holiday season needn't fear. A new research study called Board-Trac(SM) has the inside track on the hottest brands for 12-17 year-old kids that will retain their coolness in 1999. According to Board-Trac, if you're buying your teen shoes this season, 78% of the males and 66% females say Nike, Adidas and/or Dr. Martens are the brands that are hot and will remain hot next year. Other leading brands are Airwalk and Vans for males; Skechers, Steve Madden and Vans for females.