Details

Autor(en) / Beteiligte

• Business Editors

Titel

JEGI Capital Presents Mastering Multi-channel Marketing in the Media Industry

Ist Teil von

• Business Wire, 2001, p.1

Ort / Verlag

New York: Business Wire

Erscheinungsjahr

2001

Link zum Volltext

Beschreibungen/Notizen

• A panel of experienced e-business media executives gathered in New York last week on June 14 for the second JEGI Capital Executive Forum, which focused on the benefits, risks and imperatives of multi- channel marketing. "JEGI Capital sponsors its Executive Forum Series to enable top media executives the opportunity to gather with entrepreneurs and technology innovators to discuss how new information and communications technologies will impact the future of media," said Tom Crowley, JEGI Capital's Managing Partner. Held at the Four Seasons Hotel, Mastering Multi-channel Marketing in the Media Industry was co-sponsored by eLogic Corp., a leading website and e-commerce development and marketing firm. Addressing the do's and don'ts of multi-channel marketing was a panel consisting of: David Toth, President and CEO of NetRatings Inc., a global leader in Internet media and market research; Charles C. Koones, Publisher of Variety and Variety.com, an entertainment industry magazine and website; James Sherman, CEO of WestEnd New Media, an Internet strategy consulting firm; and Kent Hawryluk, a Partner at JEGI Capital. In his keynote speech, Bill Nash, Founder and President of eLogic Corp., spelled out the goals and means of successful technology-driven marketing plans. "Online technologies allow you to cross-sell and get more value out of each customer," Nash said. "The challenge is to integrate sales, service, manufacturing, marketing and the back office so that you capture the sale regardless of the channel." JEGI Capital is the venture capital affiliate of The Jordan, Edmiston Group, Inc., the premier New York-based boutique investment bank dedicated to serving the media, information, exposition and software industries. JEGI Capital invests in early stage Internet, digital communications and e-commerce companies that impact the traditional media and market communications industries. www.jegi.com