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Titel

Kraft Foods Debuts 'Inspired' Multi-Brand Campaign for Summer; New KRAFT your summer Commercials to Feature Figure Skating Champion Michelle Kwan and Dancer Savion Glover

Ist Teil von

• Business Wire, 2006, p.1

Ort / Verlag

New York: Business Wire

Erscheinungsjahr

2006

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Beschreibungen/Notizen

• To capitalize on the prime summer selling season and encourage consumers to rely on KRAFT branded products to spark mealtime inspiration, Kraft Foods is announcing a creative and contemporary marketing campaign. Three trusted summertime brands -- KRAFT Mayonnaise, KRAFT Salad Dressings and KRAFT Barbecue Sauce -- are teaming to present a fully integrated KRAFT your summer initiative utilizing broadcast, print, in-store, online and direct mail elements. The goal of the new KRAFT your summer campaign is to show consumers just how easy it is to "Kraft" everyday meals into extraordinary ones. "This campaign enables us to showcase multiple KRAFT products with a contemporary, creative approach," said Peter Nowlan, Vice President, Marketing, Kraft Foods. "We want to encourage our consumers to express their ingenuity in the kitchen by giving them inspirational food ideas to develop their own creations. [Michelle Kwan] and [Savion Glover] are known for their creativity and are ideal partners to motivate consumers to create simple, yet personalized, meals." Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons summer dressings and Tang refreshment beverage. They've also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.