Details

Autor(en) / Beteiligte

• Berry, Jeremy
• Cole, Richard T

Titel

Getting it write?

Ist Teil von

• Public Relations Tactics, 2012-02, Vol.19 (2), p.20

Ort / Verlag

New York: Public Relations Society of America, Incorporated

Erscheinungsjahr

2012

Quelle

BSC - Ebsco (Business Source Ultimate)

Beschreibungen/Notizen

• Most people agree that good writing is the most important skill for success in public relations, especially at the entry level. Unfortunately, the level of writing in public relations is not where it needs to be. It is important to note that the practice of public relations is not solely responsible for this degradation and people have reported declining writing skills across the business world. But the current concern resides with public relations, a discipline that heavily depends on written communication. Berry and Cole look into surveys that point to the declining writing skills among the young professionals.