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Inside the CW's Launch Plan: Trying to Slay a Broader Audience
Ist Teil von
Broadcasting & Cable, 2011-08, Vol.141 (32), p.4
Ort / Verlag
New York: Future Publishing Ltd
Erscheinungsjahr
2011
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
If you were still paying attention toward the end of the recent Television Critics Association press tour, you may have noticed CW president Mark Pedowitz talking about broadening the appeal of the network, and not just by the admission that he is open to developing comedies. The desire to attract new viewers to The CW will be reflected in the marketing for those two new fall shows. For Hart of Dixie, which stars Rachel Bilson as a New York doctor who inherits a practice in Alabama, Rick Haskins, CW EVP of marketing and brand strategy, has cooked up a "Southern fried" media plan that targets audiences in the region.