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Talking points: How dealers can ease vendor bumps; QA: Liza Borches
Ist Teil von
Automotive News, 2024-05, Vol.98 (7142), p.37
Ort / Verlag
Detroit: Crain Communications, Inc
Erscheinungsjahr
2024
Link zum Volltext
Quelle
Nexis
Beschreibungen/Notizen
Carter Myers combed through its other vendors to determine which relationships still made sense to scale across the company, which now includes more than 20 franchised new-car dealerships. The time that we went with a new digital retailing tool, it was probably four years ago, there was a lightbulb that went off that this is an important initiative, that we want to have a consistent experience for any customer of Carter Myers Automotive. [...]meeting is when we worked with Kyle Mountsier of ASOTU and Auto Genius and he helped us establish these nine questions so we could go back and then evaluate the partnerships and especially any new partnership that we might like.