Details

Titel

EXPERTS DIG INTO Beauty's Biggest Headlines

Ist Teil von

• Drug Store News, 2024-04, Vol.46 (4), p.74-82

Ort / Verlag

Chicago: EnsembleIQ

Erscheinungsjahr

2024

Link zum Volltext

Beschreibungen/Notizen

• [...]for brands like Milani, an uncertain economic outlook can benefit sales as consumers look for accessible priced, prestige-quality products. [...]we anticipate 2024 will be one of change. [...]the intersection of social media and corporate social responsibility is poised to significantly influence the success of brands and companies operating within this dynamic space. In this highly competitive landscape, alternative channels vying for market share can enhance their appeal to consumers by prioritizing the in-store experience, offering comprehensive education, and delivering personalized service to help convert prospective shoppers. [...]by focusing on younger consumers, brands could lose sight of (or worse-completely ignore) the needs of the older and more affluent consumers.