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China’s Temu launches $3bn US online ads blitz in challenge to Amazon
Ist Teil von
FT.com, 2024-01-31
Ort / Verlag
London: The Financial Times Limited
Erscheinungsjahr
2024
Link zum Volltext
Beschreibungen/Notizen
Chinese internet marketplace Temu has launched a multibillion-dollar internet advertising blitz in the US, as it seeks to grab market share from Amazon in the world’s biggest consumer market. Analysts have increasingly questioned the sustainability of the high-spending strategy, even as Temu, which sells everything from toys to car tyres at far lower prices than established western brands, grows in popularity. Blake Droesch, a senior analyst at eMarketer, said that while Temu had spent billions to grow its brand and acquire customers “the big question is, is that model of growth sustainable?” PDD has not released a breakdown on Temu’s financial performance to date.