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In her debut Extremely Online, Washington Post journalist Taylor Lorenz chronicles the history of social media, internet fame and, alongside it, the explosive growth of “creator economy” that caters to it, estimated to be a market worth a quarter of a trillion dollars annually. For “micro-influencers”, influencer management and marketing platforms started to offer ways to matchmake e-celebs with brands. Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet by Taylor Lorenz Simon & Schuster $29.99/WH Allen £16.99, 384 pages Hannah Murphy is the FT’s social media correspondent @mshannahmurphy Join our online book group on Facebook atFT Books Café Hannah Murphy