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On Jan. 24,2006, Leslie Moonves, then-chairman of the CBS Corporation, and Barry Meyer, his counterpart at Warner Bros. Entertainment, held a joint news conference to announce that their respective television networks - UPN (United Paramount Network) and The WB - were struggling financially and would merge to form a new channel called The CW. [...]Girlfriends, which was executive produced by Kelsey Grammen was such a success that it survived the merger and brought a built-in audience over to The CW, where its final season aired in 2008; The Game ran for three seasons on The CW before being picked up by BET, and now by Paramount+. Buff у the Vampire Slayer, Roswell and Veronica Mars were all produced by 20th Century Fox Television and purchased by UPN - which outbid The WB for them - as part of this slow but steady programming pivot.