Details

Autor(en) / Beteiligte

• Neff, Jack

Titel

No. 2 R/GA; The future is now for R/GA as it delivers on decades of promise

Ist Teil von

• Advertising Age, 2022-03, Vol.93 (5), p.10

Ort / Verlag

Chicago: Crain Communications, Inc

Erscheinungsjahr

2022

Quelle

Nexis Uni

Beschreibungen/Notizen

• The agency last year hired political communications strategist Ashish Prashar-a veteran both of Joe Biden's 2020 presidential campaign and a former press secretary to Boris Johnson when he was mayor of London-as chief marketing officer. For Sephora, R/GA created the "Black Beauty is Beauty" campaign, which included search engine optimization to help "Black Beauty" products break through all the search results for the well-known book and its film adaptations. For Google, R/GA joined The Guardian and the Royal National Institute of Blind People to create Auditorial-a new approach to editorial development that lets users with sight loss experience stories on the internet with customized visual settings and full control over audio and text.