Details

Autor(en) / Beteiligte

• Spangler, Holly

Titel

Corn makes Super Bowl commercial

Ist Teil von

• Corn and Soybean Digest, 2022-02

Ort / Verlag

Overland Park: Penton Media, Inc., Penton Business Media, Inc. and their subsidiaries

Erscheinungsjahr

2022

Quelle

Nexis Uni

Beschreibungen/Notizen

• The ad featured corn as a bioplastic solution to the pollution that occurs from oil-based plastic water bottles. Getting it on TV IL Corn placed the ad to strategically reach consumers with a positive message about the environment and corn’s role as a sustainability solution, says Lindsay Mitchell, communications and marketing director for IL Corn. [...]if you’re keeping track at home, IL Corn recycled a video project with a positive message about Illinois corn production and got it on air in front of a million or so people for a hair over $73,000.