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DVD is your coproducer Ben Barrett, head of distribution and commercial ventures at London's Zig Zag Productions, thinks he's found the perfect way to fund - and it involves tapping sources you may not have considered
Ist Teil von
RealScreen, 2007-11, p.52
Ort / Verlag
Toronto, Ont: Postmedia Network Inc
Erscheinungsjahr
2007
Quelle
Nexis Uni
Beschreibungen/Notizen
For example, a show Zig Zag produced for Bravo in the UK last year, The Real Football Factories, would have struggled to ever get off the ground if we hadn't pulled in the DVD partner at an early stage. While the UK broadcaster did majority fund the project, there remained a daunting deficit that was largely due to talent costs for the presenter, Danny Dyer. Leading UK DVD distributor 2Entertain was willing to make an early commitment to the series on the basis that the DVD of the earlier theatrical release, The Football Factories (starring Dyer), had been very successful on DVD. The advance funding we got from them helped us manage the deficit and also, importantly, to retain the international rights. When the series became a big hit on Bravo and we went to second series, we were then able to further utilize the role of the DVD company (with a couple of international TV pre-sales) to help cover international clearance costs. That helped get the series into worldwide distribution, thus creating a whole new revenue stream that would also not have been possible without exploiting the DVD rights to their full potential.