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If a company's goal is industry leadership, then restructuring and reengineering are not enough. It is not enough to get smaller and better, a company also needs to have the capacity to become different. To ultimately be different, a company must first think differently. To have a share in the future, a company must learn to think differently about 3 things: 1. the meaning of competitiveness, 2. the meaning of strategy, and 3. the meaning of organizations.