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Retail gas prices this summer may been sky-high, but so were the number of bookings at Choice Hotels International, in part because of its successful gift card promotion through Des Plaines, IL-based SVM, a gift card marketing and sales firm. From June 1 to August 16, customers enrolled in the Choice Privileges rewards program received a $50 gasoline gift card after three separate stays at any Choice-brand lodge. SVM says that pre-paid gasoline gift cards are its biggest seller, and that while sales fluctuate around heavy traveling seasons, they are in demand throughout the year.