Details

Autor(en) / Beteiligte

• Jacobs, Shayna

Titel

The way Things were

Ist Teil von

• Incentive, 2007-09, Vol.181 (9), p.94

Ort / Verlag

New York: Emerald Expositions LLC

Erscheinungsjahr

2007

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• In the 1970s, before industry veteran Norma Jean Knollenberg began as a sales manager in Omaha Steaks' special markets division, an incentive group was offered what would be an easy choice in today's economy. It was either a 12-month supply of Omaha Steaks or a first model, four-function Casio calculator, recalls Knollenberg, now owner and CEO of Oshkosh, WI-based Top Brands Inc. At a time when the retail world was recalibrating itself to deal with a huge influx of home appliance manufacturing, the incentive market was changing course and heading into the electronics phase that dominates today. Think plaid tweed blazer and a wide-grimmed boss, who with a firm handshake awards your "Top Seller of the Quarter" a commemorative timepiece, as a Polaroid catches the moment. Although hardly rare now, length-of-service awards were once much more commonplace. In those glory days, plaques and timepieces were popular.