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New York: Future US Holdings Inc. d/b/a Future US LLC
Erscheinungsjahr
1999
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
Next TV season is expected to be another horse race between CBS and NBC for the No. 1 spot in the prime time household viewing. According to major ad agencies, media buyers and advertisers surveyed by Broadcasting & Cable, the 2 networks will draw an average 8.6 household rating and 14.3 audience share. The survey shows ABC pulling in an 8.1 household rating and 13.5 share. In terms of viewership, the hottest new prospect is NBC's Stark Raving Mad, projected at a 12.4/20. ABC is expected to dominate Mondays once again, with an estimated 12.8 rating and a 20 share for the night. On Tuesday, ABC is projected to garner an 8.7/14, followed by CBS and NBC, both with an 8.0/13. On Wednesday, both ABC and NBC are projected to draw a 14 share. CBS is expected to post a 7.9/13. Thursday will once again belong to NBC, which is expected to collect a 14.4/24 across the night. Fridays will also go to NBC, which is expected to draw an 8.6/16. The weekends will go to CBS.