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Broadcasting & Cable, 2001-01, Vol.131 (3), p.46-46
2001

Details

Autor(en) / Beteiligte
Titel
Predicting 2001 ad spending a tough call.(Statistical Data Included)
Ist Teil von
  • Broadcasting & Cable, 2001-01, Vol.131 (3), p.46-46
Ort / Verlag
New York: NewBay Media LLC
Erscheinungsjahr
2001
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
  • The outlook for 2001 ad spending is more uncertain than it has been for perhaps any year in the past decade. Fourth quarter scatter sales virtually dried up for network, syndication and cable, and the pace of sales for the first quarter is not much better. But most sales executives say the are not so concerned about the first quarter, when sales tend to dip after the holiday season. What they are really concerned about and watching closely is whether advertisers exercise options to get out of second quarter commitments. Veronis Suhler & Associates, the New York-based media investment banker, is predicting a 4.2% gain for barter syndication. By comparison, Veronis is predicting 1% growth for network TV and 13.5% for cable in 2001.

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