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With seemingly the entire media world taking potshots at broadcast television, it was almost refreshing, last week, when NBC became the first to announce its new fall schedule, it took an almost contrarian approach: If it is not broke, do not fix it. Indeed, NBC, the top-rated network in most of the key ad-sales demographics and dayparts is spinning a conservative message for this fall. NBC's mantra at last week's upfront was to the point: It offers strength and stability. The other major networks are all making aggressive changes in their schedules, albeit for different reasons. CBS thinks it can give NBC a run for its money next year. ABC and Fox, both stuck in Nielsen hell, are simply looking to get back into the ballgame; indeed, at ABC's upfront presentation, executives pleaded with ad buyers to have patience as the network rebuilds itself.