Sporting Goods Business, 2001-03, Vol.34 (5), p.16
2001
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Details
- Autor(en) / Beteiligte
- Titel
- REI: Mastering the cube
- Ist Teil von
- Sporting Goods Business, 2001-03, Vol.34 (5), p.16
- Ort / Verlag
- San Francisco: Emerald Expositions LLC
- Erscheinungsjahr
- 2001
- Beschreibungen/Notizen
- From customer service to visual elements to interactivity, REI pushes the limits of consumer expectation, delivering an experience shoppers will not only remember, but also repeat. Its merchandising philosophy begins with informing and training visual teams, salespeople and store management to experience the store from a customer's perspective. At the heart of the REI philosophy is a concept called "using the cube," which means the retailer is focusing on utilizing the cubic feet it is paying for.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 1548-7407Titel-ID: cdi_proquest_reports_223569709
- Format
- –
- Schlagworte
- Case studies, Consumers, Interior design, Market strategy, Merchandising, Recreational equipment, Retail stores, Sporting goods