Details

Autor(en) / Beteiligte

• Backaler, Joel

Titel

In Focus: Business Insights: Think Tank: Influencer Marketing Goes Global: GLOBAL MARKETING STRATEGIST JOEL BACKALER EXPLAINS

Ist Teil von

• WWD, 2018-09, p.20

Ort / Verlag

Los Angeles: Penske Business Corporation

Erscheinungsjahr

2018

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• Marketers and agencies love writing about influencer marketing these days. A simple Google news search for the term produces nearly 200,000 results. However, the majority of these thousands of articles are surface level, with clickbait headlines about "How Many Thousands of Dollars Brand X Paid Influencer Y for a Post" or "The Top 10 Steps to Getting Instagrammers to Promote Your Brand." The reality is influencer marketing is much more than brands paying outrageous sums to lifestyle bloggers to promote products-- and the truth behind the headlines is forward-thinking global brands already know this.