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While many marketers talk the talk about cutting back on traditional advertising media, Hewlett-Packard seems to actually be doing it. The company slashed its ad spend by about a third in the first half of 2006 by buying fewer print ads. Most marketers seem to be in the latter camp, judging by the overall ad spending numbers for the first half of 2006, which rose 7.4% to $64.8 billion, per Nielsen Monitor-Plus. But while some marketers took HP's approach, others among the top 200 spenders increased their budgets four- or five-fold with a heavy emphasis on television. Some of them are: 1. Sepracor, +242.6%, 2. Bank of America, -41.5%, 3. NutriSystem, +170.4%, and 4. Gap, -24.8%.