Details

Autor(en) / Beteiligte

• Cote, Kevin

Titel

Heartbrake on autobahn

Ist Teil von

• Advertising age, 1994-09, Vol.65 (40), p.1

Ort / Verlag

Chicago: Crain Communications, Incorporated

Erscheinungsjahr

1994

Quelle

Nexis Uni

Beschreibungen/Notizen

• One controversial issue in Germany's national elections October 16, 1994, is whether to impose an 80 mph national speed limit on the country's autobahns. Weakness in the Free Democratic Party could force Chancellor Helmut Kohl and his Christian Democratic Union Party into a coalition with the Social Democrats, who favor the speed limit. Ingo Krauss, chairman of Young & Rubicam Germany is worried that manufacturers will scale down car designs to suit the new speed limit. The result could be engines with less pep, chassis with less stability, and probably an image loss for German autos worldwide. Krass says once speed and high performance stop being a selling point, manufacturers will have to start offering additional equipment and gimmicks to play with so that their cars stand out.