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Advertising age, 1977-08, Vol.48 (35), p.2
1977

Details

Autor(en) / Beteiligte
Titel
FELKER BUYS 'ESQUIRE' - MAY INCREASE FREQUENCY
Ist Teil von
  • Advertising age, 1977-08, Vol.48 (35), p.2
Ort / Verlag
Chicago: Crain Communications, Incorporated
Erscheinungsjahr
1977
Link zum Volltext
Beschreibungen/Notizen
  • FORMER 'NEW YORK' EDITOR AND PRESIDENT CLAY FELKER IS THE NEW OWNER OF THE FINANCIALLY AILING 'ESQUIRE'. HE HAS THE BACKING OF ASSOCIATED NEWSPAPERS GROUP LTD. OF LONDON, AND THE JANUARY ISSUE WILL BE THE FIRST TO BE PRODUCED BY HIM. THE MAGAZINE, WHICH REPRESENTS ABOUT 15 PERCENT OF ESQUIRE, INC.'S REVENUES, HAS BEEN COSTING THE DIVERSIFIED FIRM 50 CENTS PER SHARE IN LOSSES OVER THE PAST 2 FISCAL YEARS, BUT FELKER'S ARRIVAL PROMISES A NEW LEASE ON LIFE FOR THE VEHICLE. SOME OBSERVERS ARE EXPECTING AN EVERY-OTHER-WEEK FORMAT. FELKER'S PARTNER IN THE ENTERPRISE IS MILTON GLASER, AND NEGOTIATIONS HAVE BEEN GOING ON SINCE RUPERT MURDOCH PURCHASED THE NEW YORK MAGAZINE COMPANY AND OUSTED FELKER. ESQUIRE INC. IS ALSO SAID TO BE PREPARING A NEW SPECIAL INTEREST MAGAZINE TO APPEAL TO HIGH-INCOME TASTES AND INTENDS TO REMAIN ACTIVE IN THE PUBLISHING AREA.
Sprache
Englisch
Identifikatoren
ISSN: 0001-8899
eISSN: 1557-7414
Titel-ID: cdi_proquest_reports_208287815
Format
Schlagworte
Case studies

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