Details

Autor(en) / Beteiligte

• Nash, Ed
• LeRoux, Margaret

Titel

Computers Take a Big Byte of Magazine Field/Reaping the Benefits of TV's Daytime Affairs

Ist Teil von

• Advertising age, 1982-10, Vol.53 (45), p.M

Ort / Verlag

Chicago: Crain Communications, Incorporated

Erscheinungsjahr

1982

Beschreibungen/Notizen

• The computer explosion has set off another explosion in the form of hundreds of specialized and general-interest computer magazines. Byte is the grandparent of all of these magazines. According to Folio magazine, it is the fastest-growing publication among the top 100 magazines in the US. Most of its readers are professional - engineers, academicians, and scientists. The magazines are aimed at a range of people, from those who have computers as a hobby to managers that use computers in business. There are as many types of magazines as there are uses of computers. The field is expected to keep on growing. Soap opera magazines are growing in popularity, with the combined circulation of Soap Opera Digest, Daytime TV, and Daytimer reaching almost 2 million. The soap opera audience has changed. They are younger, smarter, and have more money; 75% of Daytimers readers earn over $25,000 and 65% are college-educated. The magazines are used to keep up with the soaps that are missed because of work. Serious articles are beginning to appear in an attempt to upgrade such magazines' audience appeal.