Details

Autor(en) / Beteiligte

• Blake, Gary

Titel

Making insurance documents readable and friendly

Ist Teil von

• LIMRA's marketfacts quarterly, 1999-01, Vol.18 (1), p.15

Ort / Verlag

Hartford: LIMRA International

Erscheinungsjahr

1999

Beschreibungen/Notizen

• One of the greatest problems faced by the insurance industry is how to write letters that are legally proper and still convey a sense of humanity, of caring. A case history involving a major property and casualty company in the Midwest is presented. This company realized that, although there were many "form" letters used within the company, these form letters were antiquated, stodgy, and did not address all variations of "usual" insurance situations.