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Medical Marketing and Media, 2018-06, Vol.53 (6), p.58-58
Ort / Verlag
New York: Haymarket Media, Inc
Erscheinungsjahr
2018
Link zum Volltext
Quelle
Nexis
Beschreibungen/Notizen
According to Kantar Media, in 2017, total pharma ad spending dropped by nearly 5% - the first drop since 2008. [...]the Mad Men mystique apparently convinced many healthcare agencies to forget our heritage - promoting products and services to healthcare pros. Consider that the House of Representatives recently soundly rejected "right-to-try" legislation, which is based on the idea that patients with terminal diseases for which no approved treatment exists should be able to demand participation in clinical trials of unapproved drugs.