Details

Autor(en) / Beteiligte

• Blake, Gary

Titel

The write impression

Ist Teil von

• Best's Review, 2003-01, Vol.103 (9), p.39

Ort / Verlag

Oldwick: A.M. Best Company

Erscheinungsjahr

2003

Quelle

Business Source Ultimate【Trial: -2024/12/31】【Remote access available】

Beschreibungen/Notizen

• Insurers can avoid potential problems by cleaning up poor grammar, inappropriate tone and muddy writing in their official correspondence with policyholders. Writing problems often occur when poor writers try to adapt to form letters. Often these insurance professionals retain legalese phrases, such as "under separate cover," "enclosed please find," or "as per," and go on to create phrases that cause insureds to reach for the phone. It may not show up on a ledger sheet, but the time wasted by poor writing will probably cost insurance firms more than $50 million in lost productivity in 2003. Use positive instead of negative words. It seems obvious, but so many problems occur because writers default to the negative way of phrasing a thought. A number of examples are provided.