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The author relates his experience upon reading The Economist's quarterly technology issue on product lifecycle management (PLM) software and how it has grown from wonky CAD systems in the 1980s to a mainstream corporate tool for designing a wide range of products and getting them to market. It also mentioned that Heinz is using PLM software to track the different ingredients that go into its line of condiments, and that large retailers are using PLM on their private-label products to better compete with the big consumer brands. PLM software has gone mainstream, claims The Economist, which drew heavily on data from AMR Research.