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It is all about the data. IDC this month is reporting that the market for "master data management" solutions is growing at a fast 13.8% annually and should reach $10.4 billion by 2009. What is new here is that companies are taking a more holistic view of data management, rather than the functionally siloed efforts like product information management and customer data integration. In other news, a recent Gartner report notes that securing unattended PCs can be one of the best ways to cut down on unauthorized insider attacks.