Editor & Publisher, 1990-09, Vol.123 (39), p.38C
1990
Volltextzugriff (PDF)
Details
- Autor(en) / Beteiligte
- Titel
- Selling color - lessons learned. (Color in Newspapers: Special Pullout Section)
- Ist Teil von
- Editor & Publisher, 1990-09, Vol.123 (39), p.38C
- Ort / Verlag
- Lutz: Duncan McIntosh Company, Inc
- Erscheinungsjahr
- 1990
- Beschreibungen/Notizen
- Guidelines for selling run of press (ROP) color are offered. The primary rule of any such plan must be a firm commitment to the consistent production and promotion of high-quality color.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0013-094XeISSN: 1943-7234Titel-ID: cdi_proquest_reports_194260840
- Format
- –
- Schlagworte
- Color, Color printing, Economic aspects, Innovations, Marketing, Newspaper advertising, Newspaper publishing, Publishing