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Less than three months after forming Advantage Media with Catalyst Investors (min's b2b of 7/10), Rich Reiff, CEO, and company have made some major changes. Fourteen people have been let go, including Tod Baker, director of business development, who ran ReedLink--the manufacturing search engine that is up against the powerful GlobalSpec and that has just been renamed FindGuru. Others that have been let go include Mark Davis, a regional sales manager for ReedLink, John Murry, the inside sales manager, Bill Flannigan, the financial controller of the manufacturing process group, John Angilini, an art director, and Donna Muscoli, a production manager. Jim Colford, associate publisher of Product Design and Development, has also left to work for Dave Esola, vice president, Advanstar. Vestar Capital Partners and members of the MediMedia management team have acquired MediMedia, a vertical healthcare media and services company, from Cinven, the Carlyle Group and Apax Partners. Terms were not officially disclosed, but the Financial Times estimated the value of the transaction at $634 million. DeSilva & Phillips initiated the transaction and served as advisor to Vestar, along with Credit Suisse. On Thursday, September 14, UBM announced its sale of CMP Entertainment Media to The Wicks Group of Companies L.L.C. for $47 million in cash and $3 million in an earn-out. This move was unsurprising following UBM's May reorganization of CMP (min's b2b of 5/22), in which CMP became CMP Technology and the health books joined UBM's worldwide health initiatives and became CMPMedica. The consumer and enthusiast books sold to Wicks didn't seem to be a part of CMP's overall strategy--to be a pure play B2B media company. The Jordan Edmiston Group, Inc, represented UBM in the deal.