Details

Titel

People To Watch: JEGI CEO Wilma Jordan, 15 Years in the Making

Ist Teil von

• MIN's B - to - B, 2002, Vol.5 (33), p.1

Ort / Verlag

Potomac: Access Intelligence, LLC

Erscheinungsjahr

2002

Link zum Volltext

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• Today, JEGI offers a plethora of services (e.g. debt and equity financing, consulting etc.) on top of its all-important M&A business to both consumer and B2B media publishing concerns. "Most B2B companies are 90%-95% ad revenue dependent," notes [Wilma Jordan]. "More diverse revenue streams is where B2B needs to go. The B2B book is not dead. It just needs help."