Details

Titel

Q: Will the Vivendi/Havas deal encourage more mega-mergers?

Ist Teil von

• Campaign, 2017-06, p.19-19

Ort / Verlag

Teddington: Haymarket Media Group

Erscheinungsjahr

2017

Link zum Volltext

Quelle

Nexis Uni

Beschreibungen/Notizen

• Havas says it will be able to lean on the Canal+ and Universal Music Group owner's experience in talent management, content creation and distribution, while Vivendi will be able to access Havas' expertise in consumer science, data analytics and new creative formats. Ian Whittaker, head of European media research at Liberum, thinks the 'most logical next step' for Havas/Vivendi would be to buy Publicis Groupe: 'There's not a huge overlap between Havas and Publicis, and...