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Branding a key element of the new Chubb's introduction
Ist Teil von
The SNL Insurance Daily, 2016-01
Ort / Verlag
Charlottesville: SNL Financial LC
Erscheinungsjahr
2016
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
Greenberg's unequivocal decision to adopt the Chubb name from the start contrasts with the incremental approach taken by Jay Fishman in the U.S. property and casualty's last mega-merger: the 2004 combination of St. Paul Cos. and Travelers Property Casualty Corp. Upon completion of that transaction, the combined company operated as St. Paul Travelers Cos. before later changing the name to the current Travelers Cos. Inc. The company made that move after it conducted market research that concluded the use of a single brand name would be more effective than two and that Travelers was a more recognized name among customers in North America. The new Chubb's U.S.-domiciled units would have ranked as the nation's No. 6 writer of commercial, personal and accident-and-health lines of business as reported on 2014 annual statement blanks with pro forma market share of 3.54%, trailing only the group led by State Farm Mutual Automobile Insurance Co., Liberty Mutual Holding Co. Inc., Allstate Corp., Berkshire Hathaway Inc. and Travelers.