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The paper industry is stabilizing in the face of downward pressures, but things are more uncertain for the sectors serving the magazine market. As a whole, US paper companies have seen sustained growth since 2009, with revenue slowly approaching where it had been before the recession. Revenue for the country's Top 100 paper companies totaled $354 million in 2012, according to the most recent data from PricewaterhouseCoopers. Meanwhile, magazine paper specifically is stabilizing, but continues to decline. Aside from a price hike ahead of the busy fall season, demand has been steadily trending downward.