Details

Autor(en) / Beteiligte

• Hayzlett, Jeffrey

Titel

The Language of Audio Branding

Ist Teil von

• Marketing News, 2014-06, Vol.48 (6), p.18

Ort / Verlag

Chicago: American Marketing Association

Erscheinungsjahr

2014

Quelle

Business Source Ultimate

Beschreibungen/Notizen

• Audio branding is the approach of using unique, proprietary sound and music to convey a brand's essence and values. Just as visual branding defines a brand using color and shape, audio branding defines a brand through sound and music. Babies react to rhythms and sounds long before they're born. That attention to sound should be as innate and fundamental to your brand identity and personality. Here's how to get going on developing your audio brand: 1. Create your own language. 2. Find a distinctive sound. 3. Hit the right emotional buttons. 4. Be consistent. 5. Get enterprise buy-in.