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Indeed, KARD-KTVE, a Nexstar-Mission Broadcasting virtual duopoly, is one of the rare Fox-NBC station pairs that will feature both the Super Bowl (on Fox) and the Winter Olympics (NBC) on their collective air next month. A services arrangement may dictate that the NBC and Fox events be sold individually. And even where both stations share an owner, the best revenue outcome typically involves selling both separately. While the Super Bowl delivers a massive one-night audience, the Olympics gathers viewers under the tent for 16. Perhaps as valuable as the revenue boost is the promotional heft of the two sports events -- whether it's NBC selling Jimmy Fallon to the nation as the new Tonight Show host, or a station touting its new morning news team.