Details

Autor(en) / Beteiligte

• Hayzlett, Jeffrey

Titel

Beyond '.Com': The Internet's New Frontier

Ist Teil von

• Marketing News, 2013-12, Vol.47 (12), p.18

Ort / Verlag

Chicago: American Marketing Association

Erscheinungsjahr

2013

Quelle

Business Source Ultimate

Beschreibungen/Notizen

• It's safe to assume that marketing with top-level domains (TLD) and generic TLDs is going to be something of a moving target for a while. Regardless of where you stand on the matter, based on the number of TLD auctions having been completed at the highest level so far, one thing is certain: The TLD horse is out of the barn and it's too late now to close the door. You've got three options: Contain the horse in the fields, let him run wild or jump on his back, ride and see what this new frontier has to offer. The five ways TLDs could impact your brand are: 1. Before you buy, reevaluate your branding and marketing strategies. 2. TLDs might change the way that customers perceive you. 3. If you've already applied for a TLD or gTLD, it's time to review your plan. 4. If you can't purchase a TLD, there may be workarounds. 5. SEO might change, too.